VP, Product Creation
Company: Columbia Sportswear
Location: Carlsbad
Posted on: May 6, 2024
Job Description:
*This is a hybrid role based out of our HQ in Carlsbad, CA.
In-office expectation is 3 days a week*.Here at prAna, we believe
the future belongs to the creative. The passionate. The
forward-thinkers. Our name means breath in Sanskrit, the life force
that's part of everything. You might have noticed that we
capitalize the A halfway through. That's because we're interested
in middles. Specifically, the choices you make between your first
inhale and last exhale. While your job doesn't define your life,
where you choose to work is important.prAna started over thirty
years ago with the intention of making clothes that solve problems
for climbers, yogis, and creatives so they could spend more of
their life doing what they love. Today, we're still working with
the same intention in mind, So are you ready to step up and step
into your element? If so, let's talk. ABOUT THE POSITIONprAna is
seeking a modern strategic business leader to lead our Product
Creation function. You need to be an inclusive, progressive, and
inspirational leader who can inspire our product design,
merchandising, and commercialization functions to deliver results.
This role is responsible to develop both short- and long-term
global product strategies and vision for growth in our Direct and
Wholesale businesses.HOW YOU'LL MAKE A DIFFERENCEStrategy
Development & Enablement
- Identifying the competitive landscape and customer needs and
identifies opportunities to strategically align the brand to those
needs
- Formulating high growth product strategies to produce
incremental growth aligned to those needs
- Champion that strategy cross-functionally to ensure company
alignment and galvanize & inspire teams to develop tactics to
support strategic direction.
- In partnership with the President and VPs of Wholesale Sales,
DTC and Marketing develop the seasonal product Go-To-Market
strategy that aligns with the annual revenue goals &
objectives.
- Partner with VP Marketing to ensure design and creative
alignment as well as to define and execute go-to-market strategy
and messaging. Helping the team to understand the product
positioning and competitive landscape.Product and Brand
ManagementDrive the prAna brand through differentiated products,
stories and experiences that consistently exceed functional and
emotional customer expectations. Inspire and empower teams to:
- Development of an omni-channel merchandising architecture,
leveraging current market dynamics and customer trends.
- Create consumer-focused, compelling and innovative product for
the Global marketplace each season.
- Develop best in class product quality, technical design, and
cost effective development to build best in class product
- Partner with sourcing and manufacturing to bring the product to
lifeOperational and Financial Management
- Evaluating scenarios and implications of complex decisions
- Leveraging key stakeholders to drive fast, efficient, and
effective business processes and transformations as needed
- Developing and driving key indicators at all levels to insure
added economic value to the Company.Team Leadership
- Leads, drives, and inspires diverse, high performing teams to
improve organizational effectiveness
- Works collaboratively across functions within product,
brand/marketing, and marketplace teams to execute each season
flawlessly.
- Creates a synergistic Product Leadership team and business
environment that encourages accountability, high-standards, and
innovation to consistently deliver positive business results
- Builds diverse collaborative teams modeling inclusivity
leveraging each team member's unique background and
perspective
- Builds a team atmosphere that others want to be part of leading
with equity and by example.YOU HAVE
- Bachelor's degree in business, marketing, international
commerce, or related discipline
- 15+ years of experience, 10+ years of senior management
experience with extensive active outdoor lifestyle apparel
knowledge
- Creativity and knowledge in all areas of product creation
including the ability to conceptualize, develop and implement
innovative product development programs
- Sense of urgency in pursuing business opportunities and the
ability to thrive in a fast-paced, deadline driven, growth
environment
- Demonstrated executive presence, ability to navigate
complexity, work with creative and technical teams, and collaborate
across brand and enterprise leadership
teams#LI-DS1#prAna#HybridSalary Range: $300,000 - $350,000Expected
Pay Range for Hire: $300,000 - $350,000*Pay decisions are
determined by multiple factors, including what the market is
paying, a candidate's capabilities and skills, years of experience,
and internal equity.This job description is not meant to be an
all-inclusive list of duties and responsibilities, but constitutes
a general definition of the position's scope and function in the
company.Columbia Sportswear is an equal opportunity employer. We
evaluate qualified applicants without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, veteran status, and other legally protected
characteristics. The Know Your Rights poster is available here:
https://www.eeoc.gov/poster The pay transparency policy is
available here:
https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf
Columbia Sportswear is committed to working with and providing
reasonable accommodations to individuals with disabilities. If you
need a reasonable accommodation because of a disability for any
part of the employment process, please notify your recruiter.At
Columbia Sportswear Company, we're proud to offer regular full-time
employees a benefits package that includes a variety of services
and products to help make your life and work more rewarding. Our
benefit programs contribute to overall employee well-being by
aligning those programs with the fundamental elements of
well-being: physical, social/emotional, financial, career and
community. Benefits that can protect your family's financial future
and help you save money through our 401k plan plus a generous
company match. Columbia offers medical, dental, vision, life
Insurance, disability, flexible spending accounts, health savings
account, and an assortment of voluntary benefit offerings
(accident, critical illness, hospital indemnity, and legal
services). In addition, Columbia offers EAP + which is free and
confidential 24/7/365 counseling services. We have extensive
wellness benefits, employee discounts and a generous time off
program available.
Keywords: Columbia Sportswear, La Mesa , VP, Product Creation, Executive , Carlsbad, California
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