LaMesaRecruiter Since 2001
the smart solution for La Mesa jobs

Marketing Specialist

Company: Laureate Education
Location: San Diego
Posted on: October 16, 2019

Job Description:

GENERAL SUMMARY:The Marketing Specialist will be responsible for implementing, tracking, and reporting on marketing conversion campaigns and marketing activities to increase lead quality and volume and drive new student enrollments as well as grow the NewSchool brand. This person will be responsible for supporting the ongoing marketing functions (including CRM, website, social media, email campaigns, events, vendor management) as well as integrated marketing campaigns and will need to track, analyze and report on key marketing data.
ESSENTIAL DUTIES AND RESPONSIBILITIES:---Manage and troubleshoot lead flow and lead attribution from all marketing channels into CRM (Salesforce) ---Oversee and analyze campaigns in CRM and across various marketing channels, provide insights and make recommendations to Director of Marketing. ---Execute ongoing email, social media, and direct mail campaigns designed to maximize lead generation and conversion as well as fostering growth of the NewSchool brand---Manage and regularly maintain website content ---Maintain campaign and content calendar to ensure on-time, relevant launch of conversion programs and marketing campaigns---Communicate with external vendors to facilitate the creation and implementation of marketing conversion programs---Coordinate with internal and external audiences to ensure that proper tracking is occurring in order to gauge campaign effectiveness ---Monitor campaign responses and forward new information to appropriate parties---Partner with enrollment team to support new student acquisition ---Assist in the development of new campaigns designed to enhance communications between prospects and the enrollment team---Execute social media marketing efforts across all channels---Deliver weekly lead gen reporting; provide analysis as needed---Event planning and management---Research market trends and competitors ---Stay up-to-date on current web, email, social media, viral marketing trends---Manage internal SharePoint site and maintain updated information.---Assist Director of Marketing with ongoing projects
OTHER DUTIES AND RESPONSIBILITIES
---Recommend and develop effective acquisition strategies for securing high quality prospective student leads in the digital space---Direct agency and vendors in creation and implementation of effective lead generation campaigns that meet the key performance indicators---Responsible for development of marketing campaign launch plans and leading a cross-functional team through execution, results and analysis for future direction. ---Individual must gain an in-depth understanding of the higher education industry to provide educated recommendations to management on direction, profitability, and ROI for new and existing campaigns---Ensure lead generation strategies integrate with university/college and/or program specific marketing strategy ---Develop and lead strategic projects that arise from an in-depth understanding of the market.---Manage budget and invoicing process with suppliers in accordance with monthly, quarterly and yearly plans---Research and interpret business and audience trends; translate these trends into successful programs.EDUCATION and/or EXPERIENCE:---Bachelor's degree in marketing, communications, or related field required. ---3-5 years' experience in various areas within marketing, with an emphasis on reporting/analysis, digital marketing and marketing messaging. ---Experience with Salesforce, especially managing lead flow, lead attribution, and reporting. ---Experience in managing marketing vendors, especially digital ---Experience writing and producing electronic communications for marketing purposes---Experience producing marketing collateral; including copywriting, working with designers and printers, and coordinating with fulfillment houses---Ideal to have graphic and web design skills with the ability to produce design projects as needed---Experience with public relations also a plus---Must have a high attention to detail and the ability to handle multiple tasks in a constantly changing, fast-paced environment---Must be highly professional, self-motivated, team-oriented and an excellent communicator

Keywords: Laureate Education, La Mesa , Marketing Specialist, Advertising , San Diego, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Marketing Campaign / Digital Specialist
Description: USE Credit UnionJob ID 2019-1277Job Locations US-CA-San DiegoCategory MarketingType Regular Full-TimeMore information about this jobOverview br Are you Service-Driven and Innovative USE's marketing (more...)
Company: USE Credit Union
Location: San Diego
Posted on: 11/14/2019

Director, Outbound Marketing
Description: Overall Role The Director of Outbound Marketing is responsible for the development and deployment of marketing resources and brand messaging that aligns with the business strategy. -Partner with the business (more...)
Company: Verogen
Location: San Diego
Posted on: 11/13/2019

MAC Makeup Artists/Cosmetics Sales Chula Vista, CA
Description: SunIRef:Sales:title MAC - Makeup Artists/Cosmetics Sales - Chula Vista, CA MAC 110 reviews - Chula Vista, CA 91910 Part-time MAC 110 reviews Read what people are saying about working here. MAC - Makeup (more...)
Company: MAC
Location: Chula Vista
Posted on: 11/14/2019


Social Media Manager and Content Strategist
Description: Belmont Park's mission is to create the iconic San Diego beachfront experience through family memories, genuine service and endless fun We are looking for a qualified Social media manager and content (more...)
Company: Belmont Park Entertainment
Location: San Diego
Posted on: 11/14/2019

Medical Writer
Description: I. Position Summary The Medical Writer is responsible for creating content that is developed into promotional education and/or training assets for clients in the pharmaceutical and biotechnology industries. (more...)
Company: Arbor Scientia
Location: Carlsbad
Posted on: 11/14/2019

Korean Speaking and Writing , Rebate Processing Specialist
Description: REBATE PROCESSING SPECIALIST - KOREAN SPEAKING AND WRITING Processes clean vehicle rebate applications efficiently and accurately. Essential Functions and Responsibilities: - Process clean vehicle rebate (more...)
Company: Center For Sustainable Energy
Location: San Diego
Posted on: 11/13/2019

Social Media Specialist
Description: Satechi is a fast-paced, global manufacturer of consumer electronic accessories, both online and at retail, and we're looking for a creative self-starter to grow our social media presence. Beyond managing (more...)
Company: Satechi
Location: San Diego
Posted on: 11/13/2019

Digital Marketing Coordinator
Description: About Core Strengths Core Strengths is transforming the talent development industry by introducing relationship intelligence as a utility for leaders. Since 1971 over three million leaders have taken (more...)
Company: Core Strengths
Location: Carlsbad
Posted on: 11/14/2019

Manager of Marketing
Description: MARKETING MANAGERJob Description ALASTIN Skincare, Inc., founded in 2015 and located in Carlsbad, CA, is the FASTEST GROWING professionally dispensed skincare company 2 years running according to Kline (more...)
Company: Alastin Skincare, Inc.
Location: Carlsbad
Posted on: 11/13/2019

MAC - Makeup Artists/Cosmetics Sales - Chula Vista, CA
Description: MAC - Makeup ArtistsCosmetics Sales - Chula Vista, CA Brand: MAC Description Position Summary: As one of our highly skilled make-up artists you will combine your creative and technical expertise and passion (more...)
Company: Clinique
Location: Chula Vista
Posted on: 11/14/2019

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

La Mesa RSS job feeds